ADVANTAGES
- Strong target market – Although GoPro’s target market segment is small, they have strong relations with people in that market
-Competitive advantage – GoPro’s special feature is that their cameras can be mounted on almost anything, which gives them a competitive advantage
-Pulsing Strategy – This is an advertising strategy which involves choosing specific times, dates, and locations to focus their advertisements in order to optimize costs and benefits
-Community – GoPro’s social media platform allows GoPro users to share their experiences through videos or blogs, which creates a sense of community
DISADVANTAGES
-Brand awareness – GoPro needs to create more awareness for their brand in order to compete against other companies
-Barriers to product adoption – Since their target market is very narrow, they have problems with expanding their products to other customers
-Expensive – their products, if bought separate, have relatively high costs
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